Innovation seems hard. That's why everybody likes to read about it and talk about it, rather than actually do it. It's easier to look at someone else and think, "Wow, they really know what they are doing. They are so cool!"
For some reason, we are wired to believe if you read about people, or if you dress like them, or talk like them, or live where they live, that you will become like them.
Myth: Silicon Valley is the Epicenter of Tech Innovation
Reality: Silicon Valley is the epicenter of tech speculation.
Since it doesn't help your business to keep tabs on the Silicon Valley casino, you need to stop reading TechCruch or any of the other Valley techfotainment.
Thankfully, business is not high school. You don't become cool by hanging out with the cool kids. You become cool by lowering costs, increasing revenues and making people's lives better. And doing these worthwhile things aren't hard, they are just uncomfortable because they require change.
You wanted the Chief Innovation Officer title.
You got the CEO to buy into your dream.
And the faster you refresh TechCrunch, the sooner you're going to be fired.
It's easier to refresh TechCrunch than to speak truth to power.
It's easier to refresh than to look at the parts of your enterprise that aren't working so well.
It's easier to refresh TechCrunch than to listen.
So the next time you find yourself tempted to skim a few quick posts on your phone, stop. Do nothing for a moment. Give yourself a quiet minute in which to examine your business processes. How are people, places, and data moving around your company?
Instead of reading TechCrunch, focus on that unpleasant pain-point inside your organization that you are actively avoiding.
By giving your attention to the stream of relentless, irrelevant, money-sloshing cheerleading that is most of SV press, you're failing to innovate.