Work Software Development

A clever solution
for a covert
retail problem

Client Top Apparel Brand

Since the 1960s, this company has been the go-to footwear brand for skateboarders. Now, their $13 billion+ empire has expanded into jeans, boots, and more to serve a more diverse customer base.

What we did

A new app
that saves $20MM/year


  • Experience design
  • Proof of concept
  • Rapid prototyping
  • Innovation strategy


  • Retail

Strategize, digitize, 

The Challenge

“Our staff can’t find inventory efficiently or at all. They often think we are out of stock when we are not.”

The company’s store stockrooms are organized alphabetically, so whenever a new shipment is delivered, the entire room needs to be shifted. To avoid this inconvenience, associates were putting new boxes on the floor instead of in bays, causing confusion for other associates and creating a poor experience for 30% of customers, who were waiting for shoes.

The Solution

Skookum researched, planned, designed, and prototyped a stockroom management app that saves thousands of hours
and millions of dollars each year

Now, associates can put boxes in any bay rather than reorganizing the stockroom every time a new shoe comes in. They can also use the app to look up any shoe in the system to see if it’s available and where it’s located.

Our team continues to provide support and data analysis to uncover trends and insights that will help the company make even better business decisions.

The Value

The new stockroom management app has already saved the company millions of dollars and will be rolling out to more stores soon

Now that the app is live in 22 stores and counting, associates are saving thousands of hours each year, providing better service to customers, and could increase sales by more than $20 million each year. This is just one of the many smart moves that has helped the company consistently increase annual revenue, with sales jumping 35% in one year alone.

  • $20 million/year sales opportunity

    We identified an opportunity to fulfill unmet demand

  • Saving associates thousands of hours each year

    We minimized inefficiencies by digitizing a manual inventory search process

  • Provided actionable insights to the business

    Helped the business make better decisions by providing support and data analysis