High Point Market is the world’s largest home furnishings trade show. Since starting over 100 years ago, it has grown to 180 buildings that are spread over 13 square blocks, totaling 11.5 million square feet of floor space.
Getting around the trade show isn’t easy for the 75,000 people that visit every six months. As the show expanded over the years, High Point Market Authority began receiving feedback from attendees that the spread-out, complex network of buildings was time-consuming and frustrating to navigate.
High Point Market Authority partnered with Skookum and Indoo.rs to create the MyMarket app, an intuitive mobile wayfinding solution. The app makes it simple for visitors to search for their favorite exhibitors, then navigate from building to building (outside or inside) so they can quickly and easily reach their destination.
The MyMarket app significantly improved the guest experience while adding value for exhibitors as well. Attendees can now plan their visit, schedule events, search for preferred exhibitors, and easily navigate around the trade show from their mobile device. As a result, the app has helped save time, increase satisfaction, and drive repeat visits for both attendees and exhibitors.
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