High Point Market:

Navigating One of the Largest Trade Shows with Ease

Industry

Retail

Service Offering

Software Development

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What is the High Point Market?

High Point Market is the world’s largest home furnishings trade show. Since starting over 100 years ago, it has grown to 180 buildings that are spread over 13 square blocks, totaling 11.5 million square feet of floor space.

The Challenge

Getting around the trade show isn’t easy for the 75,000 people that visit every six months. As the show expanded over the years, High Point Market Authority began receiving feedback from attendees that the spread-out, complex network of buildings was time-consuming and frustrating to navigate.

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The Solution

High Point Market Authority partnered with Skookum and Indoo.rs to create the MyMarket app, an intuitive mobile wayfinding solution. The app makes it simple for visitors to search for their favorite exhibitors, then navigate from building to building (outside or inside) so they can quickly and easily reach their destination.

Results

The MyMarket app significantly improved the guest experience while adding value for exhibitors as well. Attendees can now plan their visit, schedule events, search for preferred exhibitors, and easily navigate around the trade show from their mobile device. As a result, the app has helped save time, increase satisfaction, and drive repeat visits for both attendees and exhibitors.

mapped 11.5 mil sqft of floorspace

180 buildings, spread over 13 square blocks

increases guest satisfaction

by saving time and simplifying navigation

drives repeat visits

for attendees and exhibitors

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“What an amazing use of innovative technology. The MyMarket App helped me find just what I was looking for at High Point Market and made getting around a breeze.”

—Saudah Saleem, Designer, Saudah Saleem Interiors

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