Work Design

Bringing a Classic
Car Company into
the Digital Era

Client Hemmings

Hemmings has been a mainstay in the classic car community since the 1950s. They now provide online and print classifieds as well as online auctions for classic cars and parts.

What we did

led to innovation


  • Digital Strategy
  • Web Design
  • Development


  • Media

The Challenge

As Hemmings evolved from their print roots, they needed help developing digital products and

The Solution

Skookum collaborated with Hemmings to complete
extensive research, then build and test a state-of-the-art
online auctions platform — all in less than four months

We began with a discovery phase to understand Hemmings’ needs and evaluate the best solutions. After conducting over 30 stakeholder interviews, competitive, market, and technology research, our team followed an Agile, phase-based approach for development and testing. Four months later, Hemmings’ robust, secure, user-validated online auctions platform debuted to car enthusiasts around the world.

The Value

Hemmings’ new online auctions platform has helped the company gain and maintain an edge in an increasingly competitive industry

The user-validated online auctions platform is more robust and secure than anything else on the market, which is particularly important because of their inventory’s worth. User feedback has been overwhelmingly positive, and Hemmings’ team was thankful for Skookum’s smooth process and quality work.

  • Maximized digital success

    Assessed various needs and provided recommendations to maximize digital success

  • Created custom online auctions platform

    In less than four months we designed, built, and tested a custom auctions platform

  • Digitally transformed a print business

    Introduced a digital experience to the business, helping them stay competitive and sustainable