Work Software Development

Rapid Site Design
& Deployment
the Win

Client Charlotte MLS

David Tepper, current owner of the Carolina Panthers, was awarded the 30th Charlotte Major League Soccer (MLS) franchise. The Charlotte team will join the league and play its first season in 2021. The team is expected to host tens of thousands of soccer fans at Bank of America Stadium.

What we did

A strong new site for
strong new soccer team


  • Website Design
  • Development


  • Sports and Entertainment

The Challenge

The owner of Charlotte MLS needed to quickly and discreetly build the franchise’s first website

While the owner was waiting for approval from the City of Charlotte, the team called on Skookum to rapidly build a website behind the scenes. The site needed to increase brand awareness for Charlotte MLS, collect email addresses from interested fans, sell tickets, and handle significant traffic spikes. Most challenging of all, it had to be designed, developed, and ready for launch when the city’s approval was expected: in just three weeks.

The Solution

While negotiations were still ongoing, Skookum gathered our own all-stars to secretly plan, design, and develop a scalable e-commerce website in three weeks

Our agile team compressed a process that often takes months into a fraction of the time. By balancing the client’s needs and with their audience’s needs, we quickly created a WordPress site that is responsive, accessible, adaptable, and able to handle huge traffic spikes. To maintain a fast pace, our team hosted multiple feedback sessions each week with the client and even sped up launch by sharing the password-protected site with them to gather instant feedback and make micro-changes in real time.

When the city approved the team, we were ready for launch — and fans came running.

The Value

The Charlotte MLS site launched in tandem with the city’s big announcement and handled traffic spikes with ease

Just three weeks after beginning our work together, the site was ready to welcome fans. It withstood a huge surge in traffic as visitors came to learn about the new team, get connected, and make deposits on season tickets.

  • 20,000+ season ticket deposits

    This site closed 20,000+ season ticket deposits within the first three weeks

  • Completed build in three weeks

    Accommodated difficult deadline to align with the official team announcement