Work Design

Made Over a
Marketing Site
Inside and Out


Headquartered in Raleigh, NC, CAPTRUST is one of the
largest independent retirement plan and investment advisory firms in the country. They specialize in providing consultative advisory services to retirement plan sponsors, institutional investors, and high net-worth individuals.

What we did

Redesigning CAPTRUST's
corporate website


  • Digital Strategy
  • Art Direction
  • Web Design
  • WordPress Development


  • Financial Services

Our Approach

Creating modern design language to tell a story

The Value

We implemented localized landing pages and enhanced advisor profiles to connect with customers and generate more conversions

CAPTRUST offers a broad range of services to both institutions and individuals. Their offerings helped rationalize an audience based IA and navigation, we truly wanted to make it about the customer. The new site also builds trust with potential clients and makes it easy for employees to manage, create, and share content.

  • Clear Information Architecture

    Improved user experience by reevaluating navigation and information architecture

  • Engaging Content Strategy

    Illustrated personality and familiarity through customer-centric messaging and photography

  • Clean, Modular Design

    Designed and Build a modern, responsive design that supports and scales the CAPTRUST team needs