What we did
A new website to build
trust and grow sales
Modernize TirePros.com to improve the experience,
trust and drive online sales
ATD knew their e-commerce site was aging, inefficient, and inconsistently branded, leading to low engagement and sales. As a forward-thinking company in a traditional industry, they wanted to update the online experience to boost confidence in their brand and increase revenue.
Skookum conducted extensive research and journey mapping to inform design, then used iterative sprints to build a new website and test it with real users
With the new site, users are able to easily make purchases, schedule appointments and complete other high-priority tasks. Our design team partnered with ATD to support them during development and launch.
The new TirePros.com e-commerce site design improves the customer experience
This redesign provides customers with everything they need during every step of their buying journey, makes it easier to understand available products and costs, while instilling confidence and trust to grow sales.
Provided actionable insights
Completed market, competitive, and user research to inform the new user-centered site design
Increased convenience, trust, and sales
Redesigned the e-commerce site to increase convenience, trust, and sales
Validated new ideas
Tested new concepts with real users to validate ideas and optimize before launch