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remote workshopA Field Guide to Remote Workshops

We’ve been working with distributed teams on virtual workshops for years, but this current situation creates unique challenges beyond the normal virtual workshop.

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looking at phonesLeveraging Consumer Insights to Drive Business Value

Brett Townsend, Head of North America Insights at Electrolux, shares the foundational concepts necessary to capitalize on the strategic possibilities and vision that consumer insights can provide

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video editing7 Tech Roles Your Enterprise Needs in 2020 and in 2025

We tend to think of product companies as those that make and sell software, hardware, etc. However, in today’s business environment, every company is a product company.

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coffee shopPowering the Experience Economy

The term experience economy was first used by B. Joseph Pine II and James H. Gilmore in the 1998 article, Welcome to the Experience Economy. In the experience economy, the memory or experience that businesses create for customers is the product.

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racingFree to Fail: Turning Mistakes Into a Winning Digital Strategy

In digital, the best companies learn from their mistakes and quickly execute on those learnings.

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writing on glass4D Journey Maps for Next-Gen CX

We’ll explore the three journey map types that are commonly used in business and innovation today across three dimensions. From there, I’ll propose a new journey map type that will challenge us to go deeper in exploring and sharing experiences.

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