In digital, the best companies learn from their mistakes and quickly execute on those learnings. Mike Sales, Director of Creative Design for NASCAR, discusses how mistakes he made forced him to incorporate principles like empathy, clarity and creativity into his work as a designer and a manager. And – once incorporated into a daily workflow – these principles contributed to real, measurable results with NASCAR’s digital products and his team’s overall efficiency and value.

Mike attended Howard University, where he received a Bachelor of Arts in Communications. After graduation, he worked for years in news and media, helping to build the online news desk at the Reuters DC bureau and as an online producer at the Charlotte Observer. He received a Masters of Arts degree in Interactive Media from Elon University on 2011 and is currently the Senior Director of Creative Design for NASCAR, where he leads the award winning team providing creative services throughout NASCAR’s entire network. These services include support for NASCAR’s social and digital platforms, Biz Dev groups, marketing and brand campaigns and various other interest throughout the motor sports industry like teams, tracks and popular drivers.

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