The SDW Blog

has some words for you.

Stop Reading TechCrunch

Innovation seems hard. That’s why everybody likes to read about it and talk about it, rather than actually do it. It’s easier to look at someone else...

Software Development as a Creative Process

“How big is this feature? We need an estimate.” The project manager waits for the developer to play his predictable card. “It depends. It could be 2...

Outsourcing Innovation Is Not Only OK, It's Preferred

A company can be a lot of things, but mostly it is a group of people who have similar idea about a profitable business offering. On the matter of commerce...

Your Request for Proposal is a Request for Mediocrity

It is impossible to write a good RFP for custom software development.

Instead of looking for people who can check off your carefully spec’d boxes,...

Meet the SDW - Corey Daniels

Corey-Daniels-SDW-Interview-Pic-Web

What do you do here?

I’m a product designer, focusing on user experience and interaction design. I do all kinds of things from product/user research...

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