Blog

Beyond Marketing: How Beacons Can Be Used to Solve Problems

Location-based marketing is a strategy that’s quickly being adopted across all industries, and beacons are at the forefront of this movement. Learn more about the many possibilities that beacon technology offers, and ways in which it can transform the customer experience.

Project Scientist: Programs to Promote Girls in STEM

Guest blogger Alyssa Sharpe, Senior Program Director at Project Scientist shares the organization's vision, the important work being done to inspire girls interested in STEM, and how you or your organization can get involved.

4 Industries That Should Capitalize on Beacons

Guest blogger, Nick Stein is head of marketing for indoo.rs, a leading positioning and navigation technology solution provider. Nick shares his thoughts on the rise of beacon technology and the exciting potential it offers customers across a number of industries.

Launching to Success: The Feedback Loop

This is the third entry in a series focused on best practices for product launch success. It focuses on the role and importance of feedback and provides useful strategies for obtaining authentic feedback.

Launching to Success: Creating Your Pre-Launch Checklist

Part two of a three part series, "Launching to Success" provides insights and practical advice on how to prepare, plan and execute a successful product launch.

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